题目

For demographic purposes, which of the following is not a variable in the identification of social class?

A

Income level

B

Lifestyle

C

Occupation

D

Education

Rationale: Lifestyle is generally considered a reflection of economic status and conditions, not a determinant of them. (For

market segmentation purposes, for example, lifestyle factors are often measured in terms of attitudes, interests and opinions, rather than purely economic factors.

多做几道

Which of the following would be identified as a cultural trend?

A

Health and safety legislation

B

Concern with health and diet

C

Increasing age of the population

Three of the following strategies are closely related. Which is the exception?

A

Downsizing

B

Delegating

C

Outsourcing

D

Delayering

In Porter's five forces model, which of the following would not constitute a 'barrier to entry'?

A

Scale economies available to existing competitors

B

High capital investment requirements

C

Low switching costs in the market

What is the latest stage at which a new recruit to a company should first be issued with a copy of the company's health and safety policy statement?

A

On accepting the position with the company

B

As early as possible after employment

C

After the first few weeks of employment

D

During the final selection interview

BCD Co is a large trading company. Steve is the administration manager and is also responsible for legal and compliancefunctions. Sheila is responsible for after sales service and has responsibility for ensuring that customers who have purchased goods from BCD Co are fully satisfied. Sunny deals with suppliers and negotiates on the price and quality of inventory. He is also responsible for identifying the most appropriate suppliers of plant and machinery for the factory. Sam is the information technology manager and is responsible for all information systems within the company.

According to Porter's value chain, which of the managers is involved in a primary activity as opposed to a support activity?

A

Steve

B

Sheila

C

Sunny

D

Sam