题目

BCD Co is a large trading company. Steve is the administration manager and is also responsible for legal and compliancefunctions. Sheila is responsible for after sales service and has responsibility for ensuring that customers who have purchased goods from BCD Co are fully satisfied. Sunny deals with suppliers and negotiates on the price and quality of inventory. He is also responsible for identifying the most appropriate suppliers of plant and machinery for the factory. Sam is the information technology manager and is responsible for all information systems within the company.

According to Porter's value chain, which of the managers is involved in a primary activity as opposed to a support activity?

A

Steve

B

Sheila

C

Sunny

D

Sam

Examiner's comments: The examiners commented that only 31% of students chose the correct option. Steve, Sam, and Sunny all have support roles and the words 'administration' and 'information technology' should have immediately indicated a support role for Steve and Sam. Sunny's procurement role was not so clear cut but the responsibilities for dealing with the suppliers are sufficient to conclude that Sunny also has a support role.

多做几道

Which of the following statements about the impact of technological developments is not true?

A

Technology developments have supported corporate delayering

B

Technology developments tend to adversely affect employee relations

C

Technology developments creates risk for long-range product/market planning

D

Technology developments offer significant advantages for corporate communications

Which of the following is a support activity in Porter's value chain model?

A

Procurement

B

Operations

C

Marketing and sales

D

Inbound logistics

For what function in an organisation would demographic information about social class be most relevant?

A

Human Resources

B

Marketing

C

Purchasing

Porter's five forces model identifies factors which determine the nature and strength of competition in an industry.

Which of the following is not one of the five forces identified in Porter's model?

A

Substitute products or services

B

New entrants to the industry

C

Bargaining power of customers

D

Government regulation of the industry

Which of the following socio-cultural trends will have a direct impact on most business organisations?

(i) Increasing ethnic and religious diversity in populations

(ii) Falling birthrates

(iii) Focus on 'green' issues

(iv) Increase in single-member households

A

(iii) only

B

(i) and (iii) only

C

(i), (ii) and (iii) only

D

(i), (ii), (iii) and (iv)