题目

In Porter's five forces model, which of the following would not constitute a 'barrier to entry'?

A

Scale economies available to existing competitors

B

High capital investment requirements

C

Low switching costs in the market

Rationale: Low switching costs means that it will be easy for customers to change from existing suppliers to a new supplier: this would facilitate entry to the market. The other options should clearly pose difficulties to a new entrant: not yet big enough to benefit from economies of scale (against competitors who are); high start-up costs; high degree of recognition of and loyalty to existing brands.

多做几道

What is the latest stage at which a new recruit to a company should first be issued with a copy of the company's health and safety policy statement?

A

On accepting the position with the company

B

As early as possible after employment

C

After the first few weeks of employment

D

During the final selection interview

BCD Co is a large trading company. Steve is the administration manager and is also responsible for legal and compliancefunctions. Sheila is responsible for after sales service and has responsibility for ensuring that customers who have purchased goods from BCD Co are fully satisfied. Sunny deals with suppliers and negotiates on the price and quality of inventory. He is also responsible for identifying the most appropriate suppliers of plant and machinery for the factory. Sam is the information technology manager and is responsible for all information systems within the company.

According to Porter's value chain, which of the managers is involved in a primary activity as opposed to a support activity?

A

Steve

B

Sheila

C

Sunny

D

Sam

Which of the following statements about the impact of technological developments is not true?

A

Technology developments have supported corporate delayering

B

Technology developments tend to adversely affect employee relations

C

Technology developments creates risk for long-range product/market planning

D

Technology developments offer significant advantages for corporate communications

Which of the following is a support activity in Porter's value chain model?

A

Procurement

B

Operations

C

Marketing and sales

D

Inbound logistics

For what function in an organisation would demographic information about social class be most relevant?

A

Human Resources

B

Marketing

C

Purchasing