题目

For what function in an organisation would demographic information about social class be most relevant?

A

Human Resources

B

Marketing

C

Purchasing

Rationale: Socio-economic groupings are often the basis on which markets are segmented, so that products/services and marketing messages can be targeted appropriately (to people with the right levels of income, aspiration, education and so on). You might have paused over Human Resources, because social class includes education factors, but the data can not be used to predict skill availability.

多做几道

Porter's five forces model identifies factors which determine the nature and strength of competition in an industry.

Which of the following is not one of the five forces identified in Porter's model?

A

Substitute products or services

B

New entrants to the industry

C

Bargaining power of customers

D

Government regulation of the industry

Which of the following socio-cultural trends will have a direct impact on most business organisations?

(i) Increasing ethnic and religious diversity in populations

(ii) Falling birthrates

(iii) Focus on 'green' issues

(iv) Increase in single-member households

A

(iii) only

B

(i) and (iii) only

C

(i), (ii) and (iii) only

D

(i), (ii), (iii) and (iv)

In the context of 'best practice' employment protection law, in which of the following circumstances is dismissal of an employee automatically considered unfair?

A

Selection for redundancy on the basis of age

B

Misconduct

C

Marriage to an employee of a key competitor

D

Incompetence

The stationery and printing company S Co, has recently upgraded its computers and printers so that more production has become automated. Many middle managers will now be made redundant. This is known as:

A

Downsizing

B

Delayering

C

Outsourcing

A recent trend in organisation and management is the rise in 'virtual organisation' and 'virtual teamworking'.

To which of the following environmental (PEST) factors is this most directly attributed?

A

Economic

B

Socio-cultural

C

Technological

D

Political